THE EVENT FOR YOUR MICE INSPO
It all started with a spark.
In 2011, Iris Mertens launched her own company representing a portfolio of international DMCs helping MICE professionals with impactful meetings and creative incentives abroad. For five exciting years, she worked side by side with Jolien – a brilliant colleague and creative mind. After the pandemic, Jolien felt inspired to start her own adventure: *The Traveling Job*, a fresh concept for corporate meetings and dinners in unique locations across Belgium and the Netherlands. What began as a professional collaboration turned into a true friendship.
From Mallorca to Comporta, from rooftop drinks to hotel scoutings – we share a passion for discovering beautiful places and the joy of meaningful conversation. And somewhere between sun-drenched terraces and late-night talks, the idea was born:
Let’s do something meaningful for the MICE industry – together.
That something is MICE Workshop:
An annual, feel-good gathering for MICE professionals.
A day to connect, collaborate, and celebrate what we love most: bringing people together.
"What is MICE Really?"
MICE stands for Meetings, Incentives, Conferences, and Events — but to us, it's so much more than an acronym.
At the MICE Workshop, we bring together bookers with a carefully selected network of international DMCs, local MICE hotels, unique venues, and creative event organisers. Whether you're planning a board meeting, an incentive trip, a product launch, or a team retreat, the MICE Workshop is your shortcut to fresh ideas and trusted partners — all under one roof, in one inspiring afternoon.
But what does MICE really mean to us?
"It’s all about connecting MICE professionals with reliable DMCs who turn incentive ideas into tailor-made experiences that leave lasting impressions." - Iris Mertens
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"It’s about saving you hours of research and always finding that one meeting or event space in Belgium or the Netherlands that’s anything but ordinary." - Jolien vanden Hove
Together, we believe in warm connections, practical inspiration, and making your next group trip or event smoother from the start.
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Our Values
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Connect to Create
We believe in the power of real encounters. Our events are designed to spark conversations – not only between MICE buyers and DMCs, or corporate planners and venues – but also among the attendees themselves. Who knows what kind of partnerships might be born from a coffee chat or a shared laugh?
Inspire & Enjoy
Expect good vibes only.
Every workshop is held in a unique venue, infused with fun details, feel-good surprises, and lighthearted moments. We love quotes, quality gifts, unexpected inspiration – and above all, laughter.
Make It Easy
Busy schedule? No stress.
Our format is smart and simple: one full day, one inspiring location, seven open hours. Drop in whenever it fits your day – and discover destinations, venues, and new connections. One day a year, all under one roof. Especially for you.